THE ROBOT AS A PLATFORM-GOOGLE UPGRADE THEIR HARDWARE AMBITIONS

Google has been acquiring robotics companies in the first hands during 2013, and it is a revelation of how they are planning the Google of tomorrow, something of interest for almost all brands. Here is my brief take:
  1. Why did Google decide to invest in robotics?
    Robots, like smartphones, are platforms for products and services. Data-obsessed organizations, such as Google, must make sure they are not in the user’s “last mile”, and that means getting involved in the physical world with the hardware. Google is constantly moving from its position in the ether with search algorithms to a more connected physical world, from its smartphones and the Android operating system to its work in Android @ Home. The robotics developed here is essentially based on the same trajectory: control and influence in the ‘last mile’, where the data is obtained from the physical world and the activities carried out are based on the intelligence of cloud networks and edges. It’s a good option for Google, and after Kurzweil joined them to lead AI, it’s no wonder things have moved so fast in 2013.
2. Is there any logic for these investments?
Yes. Google is working on artificial intelligence projects that overlap with the world of robotics, a domain increasingly adjacent to them. Their investments in artificial intelligence techniques, such as visual, audio and text recognition, are software competencies that will reinforce the ability of a robot to manage unstructured environments.
In addition, his work in the context of evaluation through experiments such as Google Now will continue to mature and will be used not only by smartphone owners but also by autonomous and semi-autonomous robots.
3. Is the world ready to have more robots in daily life?
I’m really interested in updating my own Roomba robot to fool something with a little more personality! Unfortunately, I do not think we’ll see many problems in most consumers in the next five years, but manufacturing will start using them more for warehouse and logistics functions. The receptivity to robots in our culture will vary throughout the world; The Japanese, for example, have an aging population with fewer children to care for, so it is not surprising that robotic innovations in caring for the elderly have been pioneers in Japan. A country with high unemployment would see things differently, of course.
4. Could Google be a major player in the robotics market?
Certainly. Some of the major mechanical and engineering challenges have already been overcome, such as balance, gait, race and movement skills, so the next challenge will be to make the robots more intelligent with respect to the way in which they operate in an environment, either privately or publicly. This is where Google’s artificial intelligence competencies and the depth of the data can move things forward.
5. What kind of robots do you think Google will create?
In private, they will create the first prototypes of androids (humanistic characteristics), service robots and pets, taking advantage of their artificial intelligence capabilities, but I believe that the first implementations will be industrial, such as the automation of supply. Chain for your service. Google buys to make sure they can compete with Amazon.
Today we are working on how to be relevant on a smartphone, but can you imagine that your brand will operate on a robotic platform in the next five to ten years?

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