THE ROBOT AS A PLATFORM-GOOGLE UPGRADE THEIR HARDWARE AMBITIONS
Google has been acquiring robotics companies in the first hands during 2013, and it is a revelation of how they are planning the Google of tomorrow, something of interest for almost all brands. Here is my brief take: Why did Google decide to invest in robotics? Robots, like smartphones, are platforms for products and services. Data-obsessed organizations, such as Google, must make sure they are not in the user’s “last mile”, and that means getting involved in the physical world with the hardware. Google is constantly moving from its position in the ether with search algorithms to a more connected physical world, from its smartphones and the Android operating system to its work in Android @ Home. The robotics developed here is essentially based on the same trajectory: control and influence in the ‘last mile’, where the data is obtained from the physical world and the activities carried out are based on the intelligence of cloud networks and edges. It’s a good option for Google, and ...